How To Pick Your Business's Color Scheme
Posted on Nov 9th 2017
With new businesses popping up every other day, the market is becoming increasingly saturated and competitive. This is why every brand needs a unique factor through which buyers and potential customers can remember them. Colors are the simplest way to do this since its psychological effect is what pivots their decision to buy. Long before any societies, humans used color as a means to know what nature is telling them. This trait is present in everyone, which is why it plays such a big role in influencing decisions. There are many dimensions that have to be explored to make a decision regarding the colors for your business.
Don’t Pick Too Many
- Many brands make the mistake of using too many colors in the palette. This gives an impression of being messy and unorganized to the buyer. More colors will also be difficult to process in a small amount of time. Consumers might look at such layouts and be unable to remember them even a while later.
Pick Similar Tones
- The first thing to remember is that it’s extremely risky to use mismatching tones when picking colors. This is because each color may mean a certain thing to a person and they’re more likely to get triggered by different tones. What’s worse is that consumers will get mixed messages.
Use One ‘Stand-Out’ Color
- Whether it be your brand’s website or magazine ad, you’ll need to highlight certain things like contact information or may even a discount. This can be done by using a color that sets itself apart from the other colors on your palette. Failing to do so and choosing a color that is similar to your palette will result in highlighted aspects blending into a similarly colored background.
Remember What You Do
- What your business is and what products you sell is very important. The colors you use should be a reflection of what you do so that your brand looks more appealing. Colors such as blue promote trust, green is symbolic of nature and red represents a passion or even hunger. It also depends on the target population you are trying to approach. Assess if the colors will be perceived in a positive or negative manner by the consumers you are trying to convince while making sure that the colors actually send a message of what you are trying to sell.
Using Multiple Colors
- Using more colors isn’t discouraged as long as it’s done right. It all depends on the image that a brand is trying to present and the target population it wants to cater to. Many brands effectively pull off a ‘multi-color’ strategy to send a message that they can offer services to a wide variety of people.
The colors that are used by a brand for its image will play a significant role in how people interpret and make assumptions about the brand itself. Colors also impact the logo or symbol, which will be used as a statement for consumers to remember the brand’s name by. These factors make it essential that businesses put in enough time to come up with an influencing color scheme that will leave an impression on buyers.