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How to Implement QR Codes in a Marketing Campaign

Posted on Dec 21st 2017

How to Implement QR Codes in a Marketing Campaign QR codes are one of the latest additions to the industry's wide collection of marketing tools. They are no longer considered to be only for the tech-savvy and QR codes offer a lot of value and information that is a single scan away. If used correctly, they can gain a lot of attention from the target audience. Of course, why wouldn't a brand use them? Brands can generate them for free, and the audience can have fun with scanning them and seeing what they hold. It's like the digital version of a scratch card with no prize but still exciting. Brands like Coca-Cola, Tesco, and Nike have used QR codes in their marketing campaigns or as a permanent addition to access their services. It's your turn to make a move and implement QR codes in your campaigns.

Offer Value

Although creating a QR code may be very simple, getting an audience to scan it is an equally difficult task. This means that whenever a person sees a QR code, they expect something valuable behind scanning it. A brand’s job is to make sure that they give enough incentive for the audience to scan it in the first place. Although scanning it may seem like an easy task, it isn’t the same for smartphone users who’d rather do a million other things on their phone. So, when they do decide to take it out of their pocket, use the app and finally scan the code, something engaging and appealing had better lie behind it.

Slow Download and Un-optimized Pages

Heavily content-laden pages will lead to slow download speeds, which can waste any efforts to get a response. This is because the digital age has increased the speeds of basically everything and humans that are used to instant gratification have no time to wait for content that loads slowly. Don’t forget that QR codes are designed to be scanned by mobile phones so any content page that the marketing team has developed should be optimized for viewing on smartphones.

Test Your Code

It's crucial that you implement the using of QR codes yourself before introducing it to the public. Otherwise, it would be an inexcusable blunder for them not to work. This is why the marketing department should hold a series of ‘pilot scans’, which includes scanning and checking. Make sure to test if the codes can be scanned through low-resolution cameras to know the lowest resolution at which they can be scanned. Test various surfaces on which the code can be scanned best to know whether you should opt for metallic, shiny or matte. Finally, test the time it takes to scan before it starts to load and the minimum/maximum distance from the code required for scanning. Applying these techniques before incorporating QR codes into your marketing campaign will not only make for a successful outcome but will save you lots of money which would otherwise be lost by using ineffective codes.

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