That's right. On average hotel guests use their key cards 6 to 10 times per day! The only way that marketing on hotel keycards doesn't work for your business, is if there was something wrong with your message. Don't worry though, that's why we're here to help.
One of the reasons this advertising has become so in-demand over the recent years is because the hotel guests have no choice not to see your message. This makes them a "captive audience" to get your message across to. If you could get your message out directly to 10,000 people actively spending in your area, what would you say?
Most hotels know the value of their room keycards, so they have strict limitations on who they allow to be featured on them. If you are lucky enough to be notified of an availability near you, don't hesitate to snatch it immediately. This is a great and proven program.
Each hotel guest looks at their keys 8-10x per day!
Everywhere hotel guests go, your message follows. Try using a special offer they can take you up on and to track how well your ad is doing
Studies in neuroscience marketing have found print ads to be more effective at creating a stronger product desire among potential customers
Brand yourself alongside the biggest names in the hotel industry
According to the DMA , direct response print marketing averaged over $12 in sales revenue for every $1 invested
Tap into a new market that is normally out of reach from your current advertising campaigns