Of hotel guests will engage in paid recreational activities
Is specifically spent on leisure travelevery year
Be the chosen activity for the day
Hotel guests are looking for authentic experiences, and delivering that is not possible if they don't know you're there. Your museum or art gallery placed directly onto the hotel room key cards is a sure way to bring them in.
If you are a museum or art gallery, your establishment thrives on folks who are new to your area, and when you are the first thing they see at check-in, you stand the best chance of being where they visit.